Job Description

Job Description Summary

The Associate Director, HCP Marketing (AD) will collaborate with the Orthopedic Marketing team to drive business growth for Xiaflex in the treatment of Dupuytren’s Contracture. This role focuses on exploring innovative solutions to business challenges and building a robust orthopedic business, with an eye on future indications in the orthopedic space.

Job Description

Scope of Authority - Individual contributor within XDC team with budget and agency responsibility

Key Accountabilities - key outcomes/deliverables, the major responsibilities, and % of time

Accountability

Responsibilities

% of Time

• Key voice in the development and execution of the portfolio strategy. Components include development of situational analysis, critical success factors, key issues, strategies, and financial objectives.
• Partner on the execution of the tactical plan to achieve financial objectives, including planning and arranging for training, market research, and sales training.
• Explore innovative solutions to key business challenges, develop business rationale and present proposals to leadership
• Team liaison with PR and consumer leadership to develop and execute strategy and campaigns with a keen lens on optimization and performance.
• Direct research and analysis of market, brand, competition, promotions, disease, customers, and market access to understand business environment and build on opportunities.
• Define scope of market research, define deliverables and challenge analyses.
• Balance resource allocation and marketing mix elements to operationalize marketing strategy.

%

• Manage key ad agency performance and performance review process.
• Partner with salesforce to plan for the execution of product tactics and integration of the strategy for sales meetings.
• Partner with digital and omnichannel partners to enhance the customer journey to create a more effective communication platform
• Understand and adhere to FDA, DEA and internal regulatory affairs guidelines.
• Develop advocacy strategy and resulting tactics while meeting regulatory requirements.

Skills & Abilities

• B.A /B.S. in Marketing or Science -related discipline required, MBA preferred.
• 7+ years of pharmaceutical marketing experience developing strategies, implementing tactical plans, managing budgets, with increasing levels of exposure and leadership
• Understanding of the orthopedic business is preferred
• Record of successfully working with commercial, market access, clinical, sales, operations and supply chain functions.
• Experience working with Key Opinion Leaders
• Experience in pharmaceutical sales is preferred.
• Experience with Specialty buy & bill preferred
• Record of successfully working with commercial, clinical, and Med/Legal/Reg.
• Experience in development of market research insights to form consumer strategies and tactics that align with professional promotion.
• Experience in managing agency partners including media purchasing organizations.
• Ability to successfully interface with key physicians, accounts, industry contacts, and consultants to accomplish business objectives.
• Successful management of agency partners.
• Ability to develop business plans, and create and manage budgets. Strong understanding of marketing business processes and pharmaceutical and/or medical device regulatory requirements.
• Work closely with cross functional partners to develop aligned launch and marketing plan.
• Ability to perform complex analyses of data and documents and understand marketing terminology.
• Results-oriented, attention to detail, and focus on meet deadlines.
• Ability to influence those over whom there is no immediate supervisory capacity to achieve objectives.
• Strong project management skills, ability to manage multiple high priorities, identify resource needs, drive to completion, prepare reports, and evaluate results.
• Excellent interpersonal, and oral and written communication skills. Skilled in presenting and tailoring presentation to audience, engaging audience and adapting to last minute changes.

Physical Requirements

25-30% travel may be required.

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