Job Description

Background

We are a fast-paced, integrated Marketing + Digital + Content + Web Dev + PR agency working exclusively with clients in B2B technology, climate tech, digital media and many other innovative offerings.

We are results-getters, continual learners, and collaborators, devoted to delivering the best for our clients. Employees who thrive at Scratch have a conceptual mind, affinity for big ideas and a passion for technology. Furthermore, desired candidates will have a demonstrated track record of managing marketing campaigns from ideation to execution.

We play in many of the fun, high growth spaces in B2B tech: AI, data science, quantum, climate tech, health tech, SaaS, blockchain, fintech, real-time payments—the list goes on.

At the core of it, we are a growth advisor and nimble execution partner to B2B tech companies of all sizes. We help our clients shape strategy and achieve accelerated growth, by leveraging

• Strategic Marketing, Market Analyses, Positioning and Messaging
• Integrated, Cross-Channel Demand Gen Campaigns
• Account-Based Marketing (ABM) Campaigns
• Content Marketing, including full production of various marketing assets
• Sales + Channel Enablement Programs

We offer an unparalleled exposure to cutting edge, high growth industries and demand generation approaches and wide learning and career development opportunities, working with a team of experienced, down to earth and fun-loving teammates.

Location

Remote employment within the US is possible.

Job description

Working with the senior leaders within the agency and the rest of the marketing and other agency teams the Demand Gen & ABM Manager / Director

• Conceives go-to-market initiatives, and scopes, plans, develops and launches marketing campaigns
• Drives demand generation utilizing both traditional and ABM approaches, by leveraging deep knowledge of the related processes, systems and media options
• Works on several client projects at a time and properly prioritizes the work to drive optimal results for our clients.
• Manages projects to client expectations, maintains day-to-day client relationships, and directs the work of more junior team members.

Typical daily Responsibilities

Research and Strategy

• Conduct competitive, channel and media research to formulate digital and demand gen strategies and recommendations
• Develop and execute go-to-market strategies to create growth – across channels, verticals, segments, with a dual funnel approach
• Deploy ABM approaches to audience targeting, scoping and sourcing to ensure optimum reach and engagement
• Work with Content and Design teams to strategize and produce campaign-focused marketing content and collateral in various formats and media

Marketing Campaigns

• Develop, execute and report on lead generation campaigns across channels: organic and paid search and social, content syndication, list acquisition, email marketing, lead nurturing campaigns, affiliate and partner marketing as well as Account-Based Marketing (ABM) campaigns
• Optimize and manage campaigns to target personas, segments, across the buyers’ journey and drive engaged accounts, MQLs and sales pipeline.
• Recommend website and improvements to support demand generation initiatives. Optimize media channels, through touch points through deep analytics, insights and A/B testing.
• Assist clients with marketing operations – marketing automation tools implementation and management, dashboards, analytics and reporting
• Measure and optimize acquisition and conversion across the funnel

Reporting, Team and Account Management

• Report periodically to clients on status of projects and work activities, manage expectations and results
• Build client relationships and work tirelessly to achieve results for clients
• Provide guidance, training and mentorship of marketing team members

Requirements

• 3 - 5 for Manager and 5 -10+ years for Director-level, of B2B technology demand generation experience; both in traditional, inbound approaches as well as ABM campaigns
• Proven experience with ABM campaign strategy and deployment, and hands on proficiency with specific ABM tools and platforms
• The ability to frame problems and come up with solutions and then sell ideas, concepts and programs both internally and with clients
• Client relationship building skills
• Ability to incorporate direction from multiple sources, and handle feedback
• A passion for constant learning and desire to be at the cutting edge of what’s working in B2B tech marketing; ability to develop deep understanding of client technologies and industries; and keep abreast of trending conversations in the technology space by monitoring media coverage, industry studies and commentary, etc.
• Great interpersonal skills: can work effectively in a team environment and maintain composure and quality of work while under deadline.
• Strong background in digital marketing tools and systems – from Google Analytics, Google AdWords to marketing automation systems /SFDC, and various other tools across the marketing technology stack
• Analytical and data-driven

The position requires a highly-organized individual with strong demand generation and proven experience taking ownership of and managing multiple projects. This person will demonstrate a track record of strategic thinking and an understanding of B2B technology marketing.

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