Job Description

Job Description

About IndustryNow

IndustryNow is the B2B leader in boutique-style event organization in the US. Focused on the Fast Casual, QSR, and Hospitality spaces, IndustryNow curates events and creates communities where these industry decision-makers and thought leaders come together to learn, share best practices, and drive growth.

The Opportunity

We are seeking two highly motivated Digital Marketing Specialists to join our Delegate and Sponsorship teams at our Toronto office. In this role, you will play a critical role in shaping the overall marketing strategy for event success and amplifying IndustryNow’s influence in the industry.

Initially, this role will focus on establishing and managing an inbound lead strategy to boost awareness of our events, and will evolve to include elevating overall brand visibility. Our long term vision is to grow a dedicated Marketing department that compliments the strategy and growth of the company.

Key Responsibilities

• Lead Data Organization: Manage and analyze both inbound and outbound data
• Time Management: Effectively prioritize tasks to meet tight campaign and event deadlines
• Content Creation: Build brand awareness and highlight event offerings through engaging LinkedIn content and lead generation campaigns
• Effective Copywriting: Draft captivating emails, landing pages, and social posts that drive engagement and registrations
• Lead Generation & Expansion: Develop strategies to continuously grow the lead database and re-engage past attendees and sponsors
• Engagement via Omni-Channel Marketing: Implement coordinated marketing efforts across email, social media, and digital ads to drive attendance

Qualifications

• Post-secondary degree in Marketing, Communications, or related field
• 1+ years of experience in a marketing-related role
• Self-Motivation: A self-motivated and results-driven approach is key to thriving in this role. You should be proactive in seeking out new opportunities and driven to achieve and exceed targets.
• Communication: Ability to clearly and professionally exchange information with clients, suppliers, and event staff, both in writing and verbally
• Research and Analytics: Ability to conduct thorough research and stay informed about industry trends, challenges, and opportunities.
• Organizational Skills: Effectively manage multiple tasks, pay attention to detail, and meet tight deadlines

Why Join IndustryNow?

• Supportive Environment: Gain hands-on experience in a supportive and collaborative environment where your growth and success are prioritized.
• Career Advancement: Opportunity to grow and advance within the company. We believe in promoting from within and developing our talent.
• Competitive Compensation: We offer a competitive compensation package that includes salary, the highest commissions in the industry, and bonuses to reward your hard work and dedication.
• Innovative Culture: Be part of a company that values innovation, collaboration, and a relentless pursuit of growth. Join a team that celebrates determination, hard work, and a winning mentality.
• Dynamic Team: Work with a dynamic and high-performing team that embodies a warrior spirit. We are committed to achieving our goals and supporting each other along the way.

Vacation & PTO

• 10 Vacation days
• 4 Health and Wellness days
• 3 Personal days
• Paid Christmas Break
• Health Benefits

◦ EHC

◦ Vision

◦ Dental

• Monthly Celebrations
• Discounted fitness membership

Office Hours

We’re all about collaboration! That’s why we’ve created a fully in-person office environment, equipped with meeting rooms, snacks, and located in the heart of Liberty Village. Regular business hours are:

• Monday - Thursday 8:30am - 5pm
• Friday 8:30am - 4:30pm

IndustryNow is an equal opportunity employer that celebrates diversity and is committed to building a safe, inclusive, and equitable workplace where everyone is valued and supported. We believe that diverse perspectives strengthen our team and drive innovation.

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