Job Description

Job Description

We have an immediate opening for a Digital Marketing Specialist to join our growing team in London, Ontario. As a key member of the Marketing Team you will assist with day-to-day marketing tasks, coordinate email marketing campaigns, develop content and suggest creative ways to attract more customers while being brand focused. All applicants must include a portfolio of their work with their application.

KEY RESPONSIBILITIES:

• Assisting with the development, implementation and optimization of campaigns across Google Ads (Search, Display, You Tube) and social media (Facebook, Instagram, LinkedIn).
• Create engaging written, graphic and video content, provide analytical reporting of campaigns to stakeholders
• Publish email marketing campaigns including scheduling, testing, and reporting
• Research audience preferences and discover current trends, competitive analysis, website profiling, and search engine keyword analysis
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Analyze campaign data and create reports considering performance trends and data anomalies, while identifying opportunities for optimization
• Stay up to date with current trends and changes to all social platforms and provide recommendations
• Execute & monitor campaigns closely to ensure daily spends align with budget
• Collaborate with the marketing team to develop strategies and campaigns

QUALIFICATIONS:

• University or College Degree or Diploma in a related field
• 2 years marketing experience (agency experience preferred)
• Google Ads Certification, ability to independently run Google Ads
• Excellent understanding and execution of paid social media platforms
• In-depth knowledge of SEO and Google Analytics, experience with MailChimp & WordPress
• Strong experience working with SEO and Google Analytics, advanced problem-solving skills
• Detail oriented, ability to take initiative and manage time effectively
• Drivers license with the ability to drive to other office locations occassionally
• Enthusiastic and team oriented with the ability to work independently as well
• Advanced Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

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