Job Description

Director of eCommerce Marketing

We’re looking for a strategic and data-driven Director of eCommerce Marketing to lead the optimization of our digital customer experience. This newly created role will be instrumental in driving revenue growth through website enhancements, conversion rate optimization, and seamless user experiences across all devices.

About the Role

As the Director of eCommerce Marketing, you will play a key role in shaping our website strategy, ensuring it remains a top-performing digital asset. You’ll collaborate with cross-functional teams—including customer acquisition, IT, UX, and analytics—to implement data-driven improvements that increase engagement and conversions. This is an exciting opportunity for a digital marketing leader who thrives in a test-and-learn environment and is passionate about delivering measurable results.

What You’ll Do

• Optimize the digital experience – Identify and implement enhancements across desktop, mobile, and tablet to drive customer acquisition and revenue growth.
• Lead conversion rate optimization (CRO) – Develop strategies and testing roadmaps to improve site performance and engagement.
• Manage A/B and multivariate testing – Oversee web optimization experiments to refine user experience and boost conversion rates.
• Collaborate across teams – Partner with SEO, branding, paid media, email, and call center teams to ensure a cohesive customer journey.
• Analyze performance & drive results – Use data-driven insights from web analytics tools (e.g., Google Analytics, Quantum Metric) to continuously improve website effectiveness.
• Lead and develop a high-performing team – Build and manage a team focused on marketing optimization and program management.

What We’re Looking For

• 8+ years of digital marketing experience with a focus on website optimization and CRO.
• Bachelor’s degree in business, marketing, or a related field (graduate degree a plus).
• Strong analytical skills with experience in quantitative and qualitative tools.
• Proactive problem solver with a track record of driving results.
• Excellent communication and relationship-building skills to collaborate effectively with internal and external stakeholders.
• Experience managing complex projects in a fast-paced environment.

Why Join Us?

We believe in hiring top talent and providing an environment that fosters growth and work-life balance. Our benefits include:

Career development opportunities

Hybrid work schedule (in-office Monday, Wednesday, Thursday; remote Tuesday, Friday)

Comprehensive health, dental, and vision benefits

401(k) with company match

Generous PTO and holiday pay

Wellness programs and employee discounts

We’re open to candidates from diverse industries and offer relocation assistance for those looking to make the move to Utah.

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