Job Description

Immediate Opening at Luna Park in Coney Island

This is a Permanent position

Are you ready to take the thrill of Luna Park beyond the rides and into the hearts of millions?

We’re looking for a visionary, results-driven, and innovative Director of Sales and Marketing to redefine how we attract, engage, and retain guests at Luna Park in Coney Island and our future amusement park ventures. This role is for a bold strategist who can elevate our brand, drive revenue growth, and lead a high-performing team in marketing, advertising, partnerships, and sales.

As the Director of Sales and Marketing , you will oversee marketing strategies, sales initiatives, digital campaigns, sponsorships, and data-driven promotions that maximize guest engagement and revenue potential. You’ll be responsible for developing and executing cutting-edge sales and marketing strategies, identifying emerging trends, and leveraging consumer insights to create unforgettable guest experiences and long-term customer loyalty.

If you thrive in fast-paced, high-energy environments , and have a passion for storytelling, revenue generation, and brand elevation , this is your chance to make a lasting impact at one of New York’s most iconic destinations!

Why Join Us?

Luna Park is more than just a workplace; it’s a community where passion meets purpose. As part of Central Amusement International (CAI) and the global Zamperla Group, you’ll be working with a world-class team dedicated to creating magical moments for millions of visitors each year. This is your chance to grow professionally while contributing to a legacy of joy, innovation, and excellence.

The Company:

Central Amusement International Inc. (CAI), a leading amusement park development and management company based in New York City, is part of the renowned Zamperla Group, the global leader in manufacturing amusement rides. CAI proudly operates Luna Park in Coney Island, the birthplace of the amusement industry, as well as Victorian Gardens at Wollman Rink in Central Park.

Key Responsibilities:

• Develop and execute innovative sales programs and comprehensive marketing plans that meet and exceed “attendance” in the park and “sales” annual goals
• Analyze and communicate results and trends of sales-based market research
• Provide insight to the management team in regards to market penetration, attendance planning, pricing strategies
• Assist management team in business development, budget preparation, and sales forecasting
• Create and execute marketing campaigns for all sales programs to ensure the exceeding of goals
• Execute and manage marketing functions such as social media, digital, advertising media buying, promotions, direct mail, online, PR and collateral development
• On a timely basis, provide periodic marketing activities and sales status reports in relation to previous years and budget. Presenting corrective actions if needed to achieve sales goals
• Lead Sales and Marketing teams through proper training, goal setting, delegation of tasks, and ongoing communication of park and Company strategies as well as professional development
• Ongoing in-field coaching and evaluation of staff to ensure maximum productivity, maximizing sales performance and Sales departmental goals and objectives are achieved
• Provide on-going monitoring, evaluation and reporting of departmental expenses to ensure maximum ROI, efficiency of resources
• Responsible for tracking and operating within labor and expense budgets
• Ensure strategies and project are executed in a timely manner and within expense guidelines
• Develop and promote Company branding in alignment with Company culture and values
• Oversee the maintenance and integrity of data in Sales and Marketing systems
• Lead the search and the implementation of innovative, effective, and efficient Sales and Marketing solutions
• Maintain professional knowledge up to date by participating in conferences and educational opportunities
• Perform other duties expected of the Director of Sales and Marketing position and assist in all other critical needs of the Company as assigned

Qualifications

• Eligible to work in the US
• Master of Science; in Marketing/Business Administration preferred
• Minimum 10 years of experience in Sales and Marketing Management, preferably in hospitality. At least 5 in a leadership or director level role.
• Proven track record of developing and executing sales and marketing strategies that drive revenue growth and attendance.
• Experience in amusement parks, entertainment, hospitality, events, or tourism industries strongly preferred.
• Demonstrated ability to develop and implement successful sales programs, pricing strategies, and promotions.
• Strong data-driven decision-making skills, with experience in market research, sales forecasting, and ROI analysis.
• Ability to identify consumer trends, market opportunities, and competitive positioning to inform marketing initiatives.
• Hands-on experience with CRM systems, email marketing platforms, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce).
• Experience in building, leading, and mentoring high-performing sales and marketing teams.
• Proficiency in Salesforce, Marketing Automation Platforms, Social Media Platforms, Google Ads, Google Analytics, Facebook Ads Manager, and SEO
• Business and data analytical skills
• Due to the nature of the amusement park business, must be able to work a flexible schedule which may occasionally include weekends

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