Job Description

VSAs purpose is to design for a better human experience. As a strategy and design agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences. VSA offers a full range of integrated capabilitiesbranding, advertising, data science and technologyall under one roof. VSA is a founding agency of Meet The People, a family of unified and independent agencies. For more than 40 years, we have delivered solutions for business and creative leaders at brands including Google, Nike and IBM.

Creative Director, Campaign Copywriting

Are you a writers writer and a big idea generator? If so, wed love to talk.

Were looking for a smart, strategic creative director of writing to join our campaign team. As our new CDW, your job is to lead a team of writers, designers and art directors to find a great idea, refine it, and deliver bold creative solutions that meet the client brief. Youll use excellent communication skills to help clients See the Light.

In this role, youll work on every kind of campaign, from digital- and social-first to large 360 campaigns. Youll work across a variety of industries, from Big Tech to consumer brands and more.

• Youre a conceptual thinker who can spot an idea with legs from a mile away.
• Youre a leader and a doersomeone who can nurture junior talent and also write your own scripts.
• Youre detail-oriented, caring about craft and delivering work that is thoughtful, well edited, and considered.
• You are a writer and communicator at heart.
• You enjoy getting to know new clients and new challengesand pitching ideas that you and the team want to bring to life.
• You enjoy design, learning about new industries, and being part of a fast-moving team.
• Youre energetic, optimistic, and motivated to do great work.
• You collaborate well with others and enjoy working with kind, client-focused teams.

Heres a breakdown of the key aspects of this role:

Core Responsibilities

• Develop and execute high-impact, persuasive content for integrated campaigns, including print, social media, paid search, video advertising, influencer marketing and more.
• Establish and maintain the overall creative direction, ensuring a consistent message across client projects.
• Serve as a leader in the creative process, guiding teams through ideation, design, and execution.
• Collaborate with copywriters, designers, strategists, project managers and production teams to ensure cohesive creative direction.
• Lead brainstorming sessions and provide constructive feedback to ensure high-quality work.
• Act as a liaison between the creative team and internal stakeholders to facilitate clear communication and idea flow.

Client Engagement & Communication

• Engage with clients to understand their vision, goals, products and services, and translate these into compelling creative deliverables.
• Present creative concepts and campaigns to clients and internal teams, articulating decisions and the strategic rationale behind them.
• Identify growth opportunities within existing accounts and collaborate with client-facing teams to nurture relationships.
• Represent the creative team in new business presentations and pitches, showcasing VSAs copywriting capabilities and approach.
• Help identify new business opportunities and contribute to the agencys growth strategy.

Project Management & Execution

• Coordinate across teams to ensure all deliverables meet deadlines and production quality standards.
• Oversee multiple campaigns, ensuring consistency and high-quality execution across platforms and media.
• Mentor junior staff and provide feedback to support their growth as needed.
• Identify tools, resources, and processes that improve creative efficiency and team performance.

Skills and Experience

• Copywriting Expertise: 10+ years of creative writing experience, preferably in an agency setting.
• Strong Portfolio: A robust writing portfolio of integrated campaign work spanning print, digital and experiential for B2B and B2C brands.
• Leadership & Team Management: 3+ years of managing teams, with a proven ability to lead and inspire creative teams while fostering collaboration.
• Strategic Thinking: Ability to synthesize client briefs, objectives and market insights into innovative campaigns.
• Communication Skills: Strong verbal and written communication for client presentations, team coordination and internal collaboration.
• Project Management: Ability to manage multiple projects simultaneously with strong organizational skills and attention to detail.
• Software Proficiency: Familiarity with project management tools (e.g., Slack, Google Workspace, Workamajig).

About us

VSAs purpose is to design for a better human experience. We blend insights and data with human-centered design to activate meaningful experiences. VSA offers branding, advertising, data science and technologyunder one roof. VSA is a founding agency of Meet The People, a family of unified and independent agencies. For more than 40 years, we have delivered solutions for world-class brands including Google, Nike and IBM.

Equal Opportunity VSA Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are based on qualifications, merit, and business need.

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