Job Description

Our Client is looking for an experienced Manager of Marketing to join their vibrant and quickly expanding storage and moving company in Detroit, MI. They are seeking a strategic leader to propel their marketing initiatives to new heights.

The Manager or Marketing will be in charge of creating and carrying out all-encompassing marketing plans to boost sales efforts, create leads, and raise brand awareness across their main business divisions. A data-driven, innovative, and hands-on leader who can use tools to optimize campaigns, boost conversion, and establish a strong market position is needed for this role.

Responsibilities:

• Create and carry out a marketing plan that complements business objectives and income targets.
• Supervise digital marketing initiatives, such as social media management, email marketing, content production, and SEO.
• Oversee marketing automation with the CRM to monitor, evaluate, and improve campaign effectiveness.
• Work together with sales teams to guarantee that marketing campaigns efficiently generate leads and conversions.
• Oversee the production of persuasive marketing materials, such as case studies, films, and brochures.
• To find trends, opportunities, and competitive positioning, conduct market research.
• Create and oversee the marketing budget, making sure that investments are ROI-focused.
• Create presentations for clients, help with RFPs, etc.
• Lead, mentor, and develop a team of marketing professionals to execute initiatives effectively.
• Manage online presence, including website optimization, email marketing, and social media engagement, to enhance visibility and drive traffic.

Requirements:

• A bachelor's degree in business administration, marketing, or a similar field, and a minimum of five to seven years' experience in marketing.
• Demonstrated proficiency with marketing automation and CRMs.
• Strong familiarity with email marketing and other digital marketing tools and channels.
• Outstanding analytical abilities and the capacity to convert information into useful insights.
• Outstanding communication skills, both in writing and speaking.
• While not necessary, prior experience in the moving, logistics, or home services sectors is advantageous.

Does this sounds like the role for you? Apply with Alchemy today!

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