Spring View Hospital
Who We Are:
People are our passion and purpose. Come work where you are appreciated for who you are not just what you can do. Spring View Hospital is a 75-bed facility offering a full range of services with state-of-the art technology including pain management, physical therapy, respiratory therapy, behavioral health services, wound care and laboratory. Spring View Hospital's staff and physicians pride ourselves on providing advanced quality care and service.
Where We Are:
Kentucky's Bluegrass Region is famous for its natural beauty, and Marion County is no exception. Green River is a haven for the water sport and fishing enthusiast and is perfect for fishing, skiing and boating. The Downtown Lebanon Historic District, listed on the National Historic Register, features antique shops and an arts and crafts cooperative featuring the works of local and other Kentucky artisans.
Why Choose Us:
POSITION SUMMARY:
The Manager, Communications & Marketing, manages internal and external communications and community engagement strategies for Spring View Hospital and its affiliated entities. The Manager is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations. The Manager has a dotted line reporting relationship to the corporate Marketing and Communications teams.
ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.
Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
Support online reputation management program.
Foster community relations and partnerships on behalf of the hospital and in support of the hospital's growth initiatives and reputation management
Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
Manage annual department budget in partnership with corporate marketing team.
Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
Regular and reliable attendance.
Perform other duties as assigned.
Additional Information:
Position primarily serves both internal and external customers.
Access to and / or works with sensitive and / or confidential information.
Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA).
Skilled in the application of policies and procedures.
Knowledge of Business Office Standards and Recommended Practices.
KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required.
Education: Bachelor's Degree (Journalism, Business, Communications, Marketing or Public Relations-related field)
Experience: Minimum 3 years of related experience
Skills and Abilities:
Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.
Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.
Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.
Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.
Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.
Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.
Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.
PHYSICAL AND MENTAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT AND TRAVEL REQUIREMENTS:
Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.
In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.
Noise level in the work environment is typical for an office and/or hospital environment.
Minimal overnight travel (up to 10%) by land and/or air.
EEOC Statement:
Spring View Hospital is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law.
Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.
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