Our client, , is seeking a data and results-driven Marketing Operations Manager who will play a pivotal role in optimizing our marketing automation processes, improving data accuracy, building attribution modelling reports for all digital campaigns, ensuring sales and marketing alignment, and elevating reporting capabilities. The ideal candidate will be tasked with delivering measurable results that drive lead management efficiency, streamline campaigns, and contribute to revenue growth. This is a hybrid role-3 days in office located in Chicago.
Key Deliverables:
1
Streamlined Marketing Campaign Automation
Build and deliver fully automated marketing workflows and campaigns to increase efficiency and reduce manual tasks, contributing to improved campaign engagement.
Key Competency : Proficiency in marketing automation platforms (Pardot, Salesforce, HubSpot), strong project management skills.
2
Design and Implementation of Lead Distribution Model
Design and implement a comprehensive lead distribution model that defines ownership, follow-up procedures, and ensures no leads fall between the cracks, leading to an improvement in lead response time.
Key Competency : Strategic thinking, process design, collaboration with sales teams, proactive lead management.
3
Error-Free Data Sync Across Platforms
4
Enhanced Data Management and Enrichment
5
Creation and Maintenance of Marketing Dashboards
6
Lead Nurturing and Conversion Optimization
7
Cross-Channel Campaign Coordination
8
Progressive Profiling and Lead Management Processes
9
Marketing Attribution and ROI Reporting
10
Compliance and Privacy Regulations Management
11
Scaling Marketing Technology Stack
12
Sales and Marketing Alignment Initiatives
13
Operational Process Documentation
Qualifications:
Skills and Attributes:
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