## ** About the Role:**
ScaleBridger is looking for a **highly creative and results-driven** professional with expertise in **graphic design, video content creation, and digital advertising (Meta & Google Ads).** The ideal candidate will be responsible for designing visually compelling content, producing engaging videos, and running performance-driven ad campaigns.
## ** Key Responsibilities:**
### ** Graphic Design**
✅ Design high-quality visuals for websites, social media, email marketing, and ad campaigns.
✅ Create brand-consistent content, including logos, banners, and infographics.
✅ Develop ad creatives optimized for Meta (Facebook & Instagram) and Google Ads.
✅ Work with the marketing team to ensure visuals align with campaign goals.
### ** Video Content Creation**
✅ Produce and edit engaging short-form and long-form video content for ads, social media, and YouTube.
✅ Create high-quality motion graphics and animations.
✅ Optimize video content for different platforms (Facebook, Instagram Reels, TikTok, YouTube, etc.).
✅ Collaborate with the team on video scripts and storyboarding.
### ** Meta & Google Ads Management**
✅ Plan, launch, and optimize ad campaigns on Facebook, Instagram, and Google.
✅ Conduct audience targeting, A/B testing, and performance analysis.
✅ Monitor and optimize ad spend to maximize ROI.
✅ Track campaign KPIs and generate performance reports.
## ** Requirements:**
✔ Proven experience in **graphic design, video editing, and paid ads management**.
✔ Proficiency in **Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or similar tools**.
✔ Experience in **Meta Ads Manager & Google Ads** for running campaigns.
✔ Strong understanding of marketing funnels and conversion-driven designs.
✔ Ability to create engaging ad creatives that drive conversions.
✔ Strong analytical skills to monitor ad performance and optimize campaigns.
✔ Knowledge of trends in social media, advertising, and content marketing.
## ** Qualification Task – Show Us What You Can Do!**
### **Task 1: Design a Social Media Ad Creative**
**Objective:** Design a high-converting ad creative for a fictional **real estate business** offering luxury apartments.
**Instructions:**
* Create **two** ad designs (one for Facebook/Instagram, one for Google Display).
* Use a catchy headline, an engaging call-to-action, and a strong visual.
* Ensure the designs follow Facebook & Google Ads best practices.
* Submit the designs in JPG or PNG format.
### **Task 2: Create a Short Video Ad**
**Objective:** Create a **15-30 second** video ad for the same fictional real estate business.
**Instructions:**
* The video should highlight the luxury apartments and include text overlays, transitions, and background music.
* Optimize the video for both Instagram Reels and YouTube Shorts.
* Use an engaging hook within the first 3 seconds.
* Submit the final video as an MP4 file or provide a Google Drive link.
### **Task 3: Ad Strategy Proposal**
**Objective:** Create a **1-page ad strategy** for a **real estate lead generation campaign** using Meta & Google Ads.
**Instructions:**
* Define the target audience.
* Suggest a campaign objective and budget allocation.
* Outline ad types (carousel, video, lead form, etc.).
* Suggest ways to optimize for conversions.
* Submit the proposal in PDF format.
## ** How to Apply:**
1️⃣ Complete **one** or more of the above tasks.
2️⃣ Send your resume, portfolio, and task submission to **[your email/contact]**.
3️⃣ Subject line: **Application – Graphics & Ads Specialist**.
**Only shortlisted candidates will be contacted for the final interview.**
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