Job Description

Join to apply for the Senior Marketing Manager, Subscriptions role at Native Instruments

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Join to apply for the Senior Marketing Manager, Subscriptions role at Native Instruments

About Us

For over 25 years, Native Instruments has been at the forefront of sonic innovation. Guided by our mission to inspire and enable creators to express themselves, we develop integrated audio hardware and software solutions for musicians, producers, engineers, and DJs of all genres and levels of experience.

About Us

For over 25 years, Native Instruments has been at the forefront of sonic innovation. Guided by our mission to inspire and enable creators to express themselves, we develop integrated audio hardware and software solutions for musicians, producers, engineers, and DJs of all genres and levels of experience.

Native Instruments embraces diversity and a respect for all people. We are proud to be an equal opportunity employer and we believe the foundation of our dynamic and pioneering spirit starts with a fair and inclusive culture. At Native Instruments we value teamwork and passion, delivering inspiring experiences, continuously innovating and empowering our communities, while also serving our planet.

All applicants will receive equal consideration for employment at Native Instruments and we encourage everyone to apply regardless of gender identity, race, color, religion, sex, sexual orientation, national origin, genetics, disability, age, or any other characteristic protected by law.

Help us reach our goal in making the future of music diverse, inclusive and exciting! We encourage you to submit your application without the requirement for a photograph, identifying factors or personal status information.

About The Team

Our team consists of 10 highly experienced marketing professionals across Product Marketing, GTM Campaign Management, Channel Marketing and Customer Marketing. We are a close-knit bunch of music producers and enthusiasts who are passionate about the Native Instruments and iZotope brands and bringing our products to life for our equally passionate customers.

We are the nucleus of the marketing organisation, building out the product marketing strategies and GTM plans that harness the collective power of our Brand, Content, PR, Social, Artist Relations, Ecommerce, Email, Web, Product, Engineering and Customer Support teams. 2025 is an exciting year for us as we radically rethink how we operate and push the boundaries to try new things as we drive the business forward!

Your Contribution

• Develop and execute subscriptions strategy and action plans: Define and implement data-driven actions to fuel business growth through new customer acquisition (NCA), conversion, increased average revenue per user (ARPU), customer lifetime value (CLTV), winback rate and reduce churn across all subscription offerings and tiers. Drive growth and revenue identifying new opportunities for product development, pricing, promotions, channels etc. through insightful data analysis and considered market research.
• Lead subscriber lifecycle marketing: Define the GTM and lifecycle management for all subscriptions and work hand in hand with the Senior Lifecycle Manager to develop and execute targeted campaigns across the entire customer lifecycle, including onboarding, engagement, retention, and reactivation. Manage projects from concept to execution, ensuring that best practices are implemented consistently.
• Conduct data analysis and testing: Continuously analyze performance data, category trends, consumer and user behavior, and track key metrics to optimize conversions, product offerings and campaigns, and improve appeal to customers as well as ROI.
• Optimize payments: Use your familiarity with best-in-class payments processes to collaborate closely with the IT Engineering and Payments teams to streamline payment processes and optimize recurring payments.
• Take accountability for core KPIs: Closely monitor and report weekly on agreed KPIs, including NCA, conversions, ARPU, CLTV, churn rates/volumes/mix, winback rates, proactively optimising as needed, identifying new opportunities and responding to any risks to business targets.
• Lead cross-functional collaboration: Work closely with Product, Growth (Ecom, CRM, Email), Creative, Data Analytics, IT Engineering and Payments teams in particular to foster long-term customer loyalty through seamless integration and alignment across all customer touchpoints. Use your solid subscriptions experience to effectively influence and upskill leaders and other stakeholders to drive positive change in engagement and membership strategies.
• Stay up-to-date on industry developments and trends: Stay abreast of the latest trends in subscription marketing, customer experience, and digital marketing technologies.

Our Ideal Candidate

• Significant experience in subscription marketing, developing and delivering strategic direction, product offerings and marketing programmes to drive consistent and sustainable long-term business growth. Experience with subscriptions within the music tech industry is a bonus!
• Proven track record of success in driving subscriber growth and revenue.
• Experience conducting market research and implementing pricing and promotional strategies, including price elasticity testing.
• You are an analytical thinker with the ability to analyze data, draw insights, and make timely data-driven decisions.
• Your project management and organizational skills help you manage multiple projects simultaneously and execute with excellence.
• Experience with CRM platforms, marketing automation tools, data analytics tools and payments processing systems.
• Excellent communication, interpersonal, and presentation skills.
• Highly motivated and driven to excel, with a strong desire to innovate, exceed expectations and cultivate a far-reaching influence across the organization, championing the subscriptions business.

Our Benefits

• Remote First: We offer a range of options that allow you to work in a way that suits your lifestyle, either at one of our workspaces, a hybrid arrangement, or fully remote.
• Enjoy our amazing office in downtown Boston.
• Workation: Work remotely anywhere in the world for up to 4 weeks per year
• Flexible work model from one of our entity locations
• Trust-based working hours
• Holidays: Flexible PTO and 15 paid holidays per year
• Health: Medical, Vision, Dental, Pet and Life insurance
• Retirement: 401K with the Employer matching 50% of the employee contribution, capped at 6%
• Free software downloads and reduced prices on hardware
• Employee Assistance Program for your well-being

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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Job Tags

Full time, Work at office, Remote work, Flexible hours,

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