Job Description
Join to apply for the SEO Marketing Manager, Lead role at WP Engine
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Join to apply for the SEO Marketing Manager, Lead role at WP Engine
We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.
WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com. What's Cool About This Job. The SEO Marketing Manager, Lead will specifically focus on on-page optimization, will be responsible for enhancing our website’s visibility, optimizing on-page elements, and ensuring that our content and structure align with best SEO practices. This person will have a strong analytical mindset, and a passion for crafting high-performing, search-optimized content. You will collaborate closely with content creators, designers, and developers to drive organic traffic, improve user experience, and increase search engine rankings.
The day to day. - On-Page SEO Strategy: Develop and implement comprehensive on-page SEO strategies to improve website rankings and user engagement. Optimize existing content and identify opportunities for new content that aligns with target keywords and search intent.
- Keyword Research & Optimization: Conduct keyword research using industry-standard tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) to identify high-potential keywords. Ensure content is optimized around targeted keywords, including in-page elements like titles, meta descriptions, headings, and URLs.
- Content Optimization: Work closely with the content and copywriting team to optimize site copy for SEO, ensuring content is informative, engaging, and relevant while adhering to SEO best practices. Implement content updates and revisions to boost keyword relevancy and search engine visibility.
- Site Structure & Technical SEO: Collaborate with developers and web designers to ensure optimal site structure, internal linking, and URL structure. Conduct regular audits to identify technical SEO issues such as broken links, page speed issues, mobile responsiveness, and crawl errors.
- On-Page Elements & User Experience: Continuously monitor and optimize on-page elements, including title tags, meta descriptions, image alt text, header tags, and schema markup. Ensure that pages are mobile-friendly, fast-loading, and easy to navigate to improve overall user experience.
- Competitor Analysis: Monitor competitor websites and SEO performance to identify trends, gaps, and opportunities for improving our SEO strategy.
- AI & AEO Optimization: Experiment with AI-powered search (ChatGPT, Perplexity, Gemini) and Answer Engine Optimization (AEO)/Generative Engine Optimization (GEO) strategies to future-proof organic search performance.
- SEO Analytics & Reporting: Track the performance of on-page SEO efforts using analytics platforms such as Google Analytics, Google Search Console, and SEO tools (e.g., Ahrefs). Provide regular reports on keyword rankings, organic traffic growth, bounce rates, and other relevant metrics.
- Collaboration & Cross-functional Support: Work closely with other marketing teams, including content, social media, PPC, and design, to ensure that all aspects of our digital marketing strategy align with on-page SEO goals.
- SEO Trends & Best Practices: Stay up to date with the latest SEO trends, algorithm updates, and industry best practices to continually refine and adapt SEO strategies.
Your skills and expertise. - Experience: 5+ years of experience in SEO, with a strong focus on on-page optimization and content. Experience in content management systems (e.g., WordPress, Shopify, etc.) and SEO tools is essential.
- Technical Skills:
- In-depth knowledge of on-page SEO best practices, keyword optimization, and HTML.
- Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
- Strong understanding of site architecture, page speed optimization, mobile-first indexing, and user experience principles.
- Basic knowledge of technical SEO, including schema markup, redirects, and canonical tags.
- Analytical Skills: Ability to analyze data, generate insights, and make data-driven decisions to improve SEO performance.
- Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across teams and communicate SEO recommendations clearly.
- Project Management: Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
The Perks and Benefits. - Company Stock Options (Every employee is an owner in the company)
- Great Health Benefits (Medical, Dental, Vision, Life Insurance)
- Fertility Benefits (IVF/Fertility drug coverage)
- HSA Company contribution $500 for employee / $1000 for family
- 401(k) with a 4% match
- Disability Insurance
- Paid Family and Caregiver’s Leave
- Employee Assistance Program
- Generous Vacation Time (Who doesn’t like time off)
- One-time $500 payment to set up your home office
- 4 Company Wellness Days a year
- 1 floating holiday
- $100 monthly wellness allowance to spend on what you want
- Access to free on-demand fitness classes
- Free subscription to Calm
- Pet Insurance
- On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.
Base Salary Range $100,000.00 - $150,000.00
We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales
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